Fashion influencers use many different social media platforms to advertise brand, companies, and products. Two of the most popular social media platforms that are used by influencers are Instagram and YouTube. However, the content you see from influencers on these two platforms can vary greatly. In this article we will be comparing the main difference between fashion Instagrammers and fashion Youtubers.
You may be wondering which type of fashion influencer is best for your brand or business: a fashion Instagrammer or a fashion YouTuber. Both of these influencers offer pros and cons. So, how do you know which type of fashion influencer is right for your brand or business? Let’s take a look at some of the benefits that both fashion Instagrammers and fashion YouTubers have to offer!
Types of Content
One of the main differences between fashion Instagrammers and fashion YouTubers is the types of content they create to help promote brand products. What types of content can you expect to see from fashion influencers on both social media platforms?
Video Marketing
Both Instagram and YouTube influencers produce videos. This is great news since video marketing accounts for 75% of internet traffic. The difference is the types of videos that Instagrammers and YouTubers produce.
YouTubers tend to create longer videos and generally tend to give in-depth product reviews. Some people love these reviews and often look for the links to buy the products in the video description.
Instagrammers, on the other hand, tend to create more live videos and Instagram Stories. These videos tend to be shorter, making them more ideal for consumers who don’t have the time to watch a longer video.
Photo Marketing
Unlike YouTubers, Instagrammers also create photos to promote your brand or business. The right fashion Instagrammer will create interesting, high-quality images that will appeal to your target audience.
Many Instagram influencers will also allow you to use their photos after your marketing campaign is over. You might choose to include them on your website or your own social media platforms.
Potential Reach
You may be wondering which type of fashion influencer is the best investment. Who can reach more potential consumers: fashion Instagrammers or fashion YouTubers?
Keep in mind that both of these types of influencers can reach millions of people! But who can really reach the most?
As of 2019, YouTube has over 1.8 billion users, while Instagram has just 1 billion users.
That being said, it will ultimately depend on the number of followers the fashion Instagrammer or YouTuber you choose for your marketing campaign has. Instagram can be a great way to get visibility in front of your target audience, but a YouTuber with a lot of followers can also provide great results.
Quickness
People in today’s day and age like instant gratification—including those who are trying to market their products. Which social media platform will give your marketing campaign the quickest results possible?
Instagram is a great way to see fast results. Since most people tend to check their Instagram app frequently, they are bound to see Instagram Stories when they’re posted throughout the day. People are more likely to use Instagram while they’re on the go.
YouTube can also provide results, but people can’t always find the time to watch longer, more in-depth videos. They likely won’t watch them as soon as they’re posted. Therefore, it can take longer to see the sales you’re looking for.
Long-Term Results
Are you looking for a long-term business marketing strategy? If so, then using a YouTube fashion influencer may be the way to go.
One of the advantages of YouTube videos is that they have a long lifespan. They will generally stay posted forever. This means that your products may continue to see sales even long after your marketing campaign has ended.
With Instagram, you may only see this benefit a little. The Instagrammer might leave any photos they’ve posted about your products on their account, but Instagram Stories disappear after just 24 hours. Therefore, Instagram Stories can be a short-lived marketing campaign. That being said, Instagram Stories can still be highly effective at getting the word out about your business or product, even if they don’t last long.
Levels of Engagement
If you’re looking to hire a fashion YouTuber or Instagrammer, you’ll want to make sure that their followers are both dedicated and engaged. Are you more likely to find higher levels of engagement among YouTubers or Instagrammers?
This isn’t something that varies by platform. Both Instagrammers and YouTubers can have highly engaged audiences!
Instagram is a great way to reach your target audience. Fashion Instagrammers have followings of people who want to learn more about the latest fashion products out there. They watch their Instagram Stories to learn about new products. They might see their photos and think they look cute in a dress and then go on to buy that dress.
Fashion YouTubers also have dedicated followings as well. In fact, 70% of YouTube subscribers find that they identify more with YouTube vloggers than they do with TV and movie actors. YouTube subscribers see their favorite vloggers as stars.
YouTube subscribers tune into their favorite YouTube channels the same way they tune into their favorite show—which means that they are bound to pay attention to the products the vlogger is advertising.
Cost
If you’re looking to run a marketing campaign, chances are you already have a budget in mind. This will likely determine what type of influencer is best suited for you and your business. Are fashion Instagrammers or fashion YouTubers more costly?
Since YouTubers spend more time creating longer, high-quality videos, it may come as no surprise to learn that they tend to charge more for their services than Instagram influencers. But how much can you expect to spend?
According to Digitalmarketing.org, an Instagrammer or a YouTuber with 50,000 to 100,000 followers or subscribers may charge $500 to $1,000 for a post or video. YouTubers with 500,000 or more subscribers would likely charge up to $5,000 per video, while an Instagrammer with 500,000+ followers would likely charge $3,000 for a post.
You’re likely to spend more money on a top Instagram or YouTube fashion influencer. The average rate for an Instagram sponsored fashion post is $173. However, Trend is a platform where you pay $100 fixed rate per campaign. This being said, we remove this hassle of negotiating with influencers for you.
Moreover, if you’re not using Trend and do this on your own, keep in mind that all of these numbers are approximate, and each fashion influencer will have their own rates.
Which Is Best?
Now that we’ve looked at some of the pros and cons, the big question is which type of fashion influencer is best? Both fashion YouTubers and fashion Instagrammers have a lot to offer when it comes to your marketing campaign. But how do you know which type is right for you?
Although budget is one thing to keep in mind, the best marketing strategy would be to find an influencer who does both YouTube and Instagram marketing. A crossover marketing strategy is a great way to reach both potential audiences. It will also help you see if YouTube or Instagram users respond best to your product or business, which can help guide you on which type of influencers to use in the future.
Choosing Instagram and YouTube Influencers
Whether you’re looking for a YouTube or Instagram fashion influencer, you may be wondering what you can do to find the influencer who’s right for you. There are several things to keep in mind when choosing fashion influencers. These include the following:
Followers
Choosing an Instagrammer or YouTube with a good following is important. You will also want to make sure that their number of followers fits into your own budget. However, it’s important to keep in mind that the number of followers doesn’t always translate into engagement. It’s important to find an influencer who also has a high engagement rate.
Consistency
A good influencer is consistent with how frequently they post. Fashion Instagrammers should post at least once a day, while YouTubers should create a new video every week or so. Consistency plays a key role in keeping their followers engaged. If they go weeks or months between posts, you’ll want to stay away.
Quality
Avoid fashion influencers who create poor quality content. Videos should always have good lighting. Both audio and visual should be clear.
Instagram photos should also be clear and not overly edited. While they don’t need to be photographers, their images should be visually appealing and professional-looking.
Personality
It’s important to find fashion influencers who have a personality that appears to their followers. They should be original, humorous, and engage well with their audience. This helps promote engagement and will increase your chances of a good marketing campaign.
Relevance
Relevance is important when choosing a fashion influencer to promote your business. Does the YouTuber or Instagrammer promote products that are similar to your own? If they only promote sneakers and you’re trying to sell handbags, for example, this probably isn’t a good fit. Consider finding out which influencers similar brands or competitors have used in order to find one that will work most effectively for your brand or business.
Using these tips can help you find the best fashion influencer possible for your brand or business!
