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CASE STUDY

Trend and MOON Ultra partnered to generate over 380K impressions and help MOON’s product launch go viral.

CASE STUDY

Trend and Kalumi Beauty partnered to create content for their entire product lifecycle from unboxing, to product use, to reviews.

CASE STUDY

Trend and J.W. Hulme partnered to create user-generated content for every season

Blog | October 20th 2021

[DTC POD Ep. 143] - DTC Finds: SMS templates you have to steal + how to turn returns into exchanges

Blog | October 11th 2021

[DTC POD Ep. 142] - How to master your eCommerce funnel and create ads that actually convert (with Trevor Carlson, CEO of Fresh Fuel Marketing)

Blog | October 11th 2021

[DTC POD Ep. 141] - Fantastic emails and texts: How to pre-fill carts for SMS with Shopify and Season Three's frictionless sales pitch

CASE STUDY

Trend and Kettle + Fire partnered to breathe new life into their Facebook ads and improve return on ad spend

CASE STUDY

Trend and Snap Kitchen partnered to target over 115k Instagram accounts and generate buzz for their new Superfood Sunrise Salad

CASE STUDY

How Palms to Pines and KÖE Organic Kombucha brought awareness to a SoCal retailer launch using Trend

Blog | October 4th 2021

[DTC POD Ep. 140] - Going from kitchen to mass selling: A crash course on manufacturing and operations (with Hector Gutierrez, CEO of JOI)

Blog | September 28th 2021

[DTC POD Ep. 139] - Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way

Blog | September 28th 2021

[DTC POD Ep. 138] - Behind the scenes look at transitioning from VC to founder (with Sarah Moret, Founder and CEO of Curie)

CASE STUDY

How Trend helped Mallama Skincare launch with social proof from Day 1

CASE STUDY

The Secret to How Three Bird Nest Has Scaled Their Content Strategy

Blog | September 28th 2021

[DTC POD Ep. 137] - Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS

Blog | September 20th 2021

[DTC POD Ep. 136] - The tasks you need to delegate for your DTC brand to grow (with Austin Brawner, CEO of Brand Growth Experts)

Blog | September 20th 2021

[DTC POD Ep. 135] - Fantastic emails and texts: GrooveLife's email that reduce unsubscribes and Not Pot's brand loyalty SMS strategy

Blog | September 9th 2021

[DTC POD Ep. 134] - Learn what big brands are doing to innovate in the direct-to-consumer space (with Orchid Bertelsen, Head of Digital Strategy & Innovation at Nestlé USA)

Blog | September 9th 2021

[DTC POD Ep. 133] - Fantastic emails and texts: Felix Gray's strategy to differentiate and Usual Wines getting customers to text them

Blog | September 2nd 2021

[DTC POD Ep. 132] - Understanding the future of DTC trends and brands (with Aja Singer, creative and brand strategy consultant)

Blog | September 1st 2021

[DTC POD Ep. 131] - Fantastic emails and texts: Austin Eastciders email using customer suggestions and Blume's BFCM to get more customers

Blog | September 1st 2021

[DTC POD Ep. 130] - SEO in eCommerce and DTC: Tips for ranking #1 in search (with Kevin Miller, co-founder and CEO of Gr0.com)

Blog | September 1st 2021

[DTC POD Ep. 129] - Fantastic emails and texts: Italic's SMS opt-in email and Doe Lashes product launch text

Blog | August 20th 2021

[DTC POD Ep. 128] - Chase Dimond shares his email secrets after creating more than $75M in revenue for brands

Blog | August 20th 2021

[DTC POD Ep. 127] - Fantastic emails and texts: Public Rec's top picks email and Hydrant's conversational texts

Blog | August 13th 2021

[DTC POD Ep. 126] - The secrets behind over $100M in SMS revenue in DTC (with Arri Bagah, founder and CEO of Conversmart and managing director of DTC DAY)

Blog | August 13th 2021

[DTC POD Ep. 125] - A quick update from the DTC POD

Blog | August 5th 2021

[DTC POD Ep. 124] - Lessons from operating 5 eCommerce brands with a holding company (with Andrew Faris, CEO of 4x400)

Blog | August 3rd 2021

[DTC POD Ep. 123] - Copy this last chance email for non-buyers for your eCommerce store

Blog | August 3rd 2021

[DTC POD Ep. 122] - Master TikTok marketing for your brand + other innovative growth strategies (with Ju Rhyu, Co-founder and CEO of Hero Cosmetics)

Blog | July 27th 2021

[DTC POD Ep. 121] - 3 eCommerce blog examples to inspire your brand's own blog (+ key takeaways)

Blog | July 24th 2021

[DTC POD Ep. 120] - Tips from a rising star in the DTC space on growth, product launches, CX, and personal brand (with Lillie Sun from Three Ships Beauty)

Blog | July 24th 2021

[DTC POD Ep. 119] - 3 checkout strategies to steal for driving upsells and cross-sells

Blog | July 15th 2021

[DTC POD Ep. 118] - Behind the scenes look at JUICE, a digital marketing agency's, rapid growth and helping brands (with co-founders Troy Osinoff and Mike Lisovetsky)

Blog | July 15th 2021

[DTC POD Ep. 117] - A bulletproof competitor research strategy your DTC brand can do for free

Blog | July 8th 2021

[DTC POD Ep. 116] - An inside look at one of best run customer experience teams (with Eli Weiss, Director of Customer Experience at OLIPOP)

Blog | June 29th 2021

[DTC POD Ep. 115] - The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)

Blog | June 29th 2021

[DTC POD Ep. 114] - How to build an unfair advantage for your brand (with Mark Patchett, founder of Growth Shop)

Blog | June 22nd 2021

[DTC POD Ep. 113] - Breaking down winning TikTok strategies from brands crushing it on the video platform

Blog | June 18th 2021

[DTC POD Ep. 112] - What's next for the DTC POD? - recapping the first half of the year and looking ahead

Blog | June 15th 2021

[DTC POD Ep. 111] - A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors

Blog | June 14th 2021

How to find the right social media content creator for your brand

Blog | June 11th 2021

[DTC POD Ep. 110] - With $250M+ in eCommerce revenue generated, Daniel Snow, Co-Founder of The Snow Agency, shares how to launch and scale products

Blog | June 11th 2021

[DTC POD Ep. 109] - How and why you should run a market basket analysis for your eCommerce brand

Blog | June 7th 2021

[DTC POD Ep. 108] - Lessons from a three-time founder who has now built a $10M+ eCommerce business (with Edgar Blazona, founder of BenchMade Modern)

Blog | June 2nd 2021

[DTC POD Ep. 107] - 3 fast tips for product categories

Blog | June 1st 2021

[DTC POD Ep. 106] - Over 100 episodes of the DTC: Reflecting on everything we've learned

Blog | May 25th 2021

[DTC POD Ep. 105] - West Elm's new unique approach to influencer marketing and ambassador programs

Blog | May 24th 2021

[DTC POD Ep. 104] - Jason Wong, Managing Partner of Wonghaus, shares his knowledge on brand building, influencer marketing, manufacturing, logistics, and more!

Blog | May 21st 2021

How to put together your own social media marketing proposal

Blog | May 18th 2021

[DTC POD Ep. 103] - What is break-even ROAS and how do you use it with regular ROAS?

Blog | May 18th 2021

[DTC POD Ep. 102] - Tips and examples for eCommerce quizzes that drive AOV and improve personalization (with Tina Donati from Octane AI)

Blog | May 11th 2021

Need A Copacker? The 18 Best Copacker Services in the US

Blog | May 11th 2021

[DTC POD Ep. 101] - DTC and eCommerce tips round-up, part 3 (curated tips from recent DTC POD episodes!)

Blog | May 7th 2021

13 Professional Webflow eCommerce Examples To Mimic

Blog | May 6th 2021

[DTC POD Ep. 100] - Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)

Blog | May 6th 2021

[DTC POD Ep. 99] - Quick tips to level up your Pinterest marketing strategy (with examples!)

Blog | April 30th 2021

[DTC POD Ep. 98] - An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)

Blog | April 27th 2021

[DTC POD Ep. 97] - Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years

Blog | April 23rd 2021

[DTC POD Ep. 96] - An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)

Blog | April 20th 2021

[DTC POD Ep. 95] - How to build a strong eCommerce marketing calendar

Blog | April 15th 2021

[DTC POD Ep. 94] - Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)

Blog | April 13th 2021

The 13 Best UGC Platform Options of 2021

Blog | April 13th 2021

[DTC POD Ep. 93] - Why user-generated video is the best type of user-generated content

Blog | April 8th 2021

[DTC POD Ep. 92] – Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)

Blog | April 7th 2021

[DTC POD Ep. 91] – A quick guide to building better loyalty programs for your DTC brand

Blog | March 31st 2021

[DTC POD Ep. 90] – How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)

Blog | March 30th 2021

[DTC POD Ep. 89] – Leveraging brand-owned communities to fuel DTC growth

Blog | March 27th 2021

[DTC POD Ep. 88] – How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)

Blog | March 25th 2021

How To Leverage Creators For Marketing On TikTok

Blog | March 23rd 2021

[DTC POD Ep. 87] – Everything you need to know about eCommerce subscription models (and how to run the best one)

Blog | March 19th 2021

[DTC POD Ep. 86] – Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)

Blog | March 18th 2021

Amazon FBA versus Shopify: 6 Key Differences To Choose The Right eCommerce Platform For Your Biz

Blog | March 16th 2021

[DTC POD Ep. 85] – How offering free shipping affected Heartland Bread's business (marketing breakdown)

Blog | March 11th 2021

[DTC POD Ep. 84] – Trend.io review: how to 7x your return on spend with influencers (with Mindful Health)

Blog | March 9th 2021

[DTC POD Ep. 83] – How to raise over $3M on Kickstarter (with Conor Lewis, founder of FORT)

Blog | March 4th 2021

[DTC POD Ep. 82] – Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA)

Blog | March 3rd 2021

Branded Content In 2021: Everything You Need To Know

Blog | March 2nd 2021

[DTC POD Ep. 81] – DTC trends to watch in 2021

Blog | February 25th 2021

[DTC POD Ep. 80] – Curating Strong Product Lines + Successfully Rebranding (with Jaz Fenton, Founder of Yellow Beauty)

Blog | February 25th 2021

[DTC POD Ep. 79] – Introducing the DTCers Community + New Spot for the DTC POD

Blog | February 17th 2021

The 20 Most Effective Squarespace Templates For eCommerce

Blog | February 12th 2021

[DTC POD Ep. 78] – The importance of design in brand storytelling (with Squarespace's Lukas Thoms)

Blog | February 10th 2021

[DTC POD Ep. 77] – Breaking down NUGGS’ positioning, go to market strategy, website, and more

Blog | February 5th 2021

[DTC POD Ep. 75] – Acquiring eCommerce and DTC customers organically

Blog | February 4th 2021

[DTC POD Ep. 76] – How to launch a brand from $0 to $1M in the middle of a pandemic (with Oscar Adelman, Founder of Remi)

Blog | February 3rd 2021

Should You Sell Your Amazon FBA Business to Thrasio or Optimize it?

Blog | January 27th 2021

[DTC POD Ep. 74] – How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)

Blog | January 26th 2021

[DTC POD Ep. 73] – 5 ways to combat ad fatigue

Blog | January 26th 2021

[DTC POD Ep. 72] – Creating a better alternative to existing products (with Grace Lee, Founder of Birdy Grey)

Blog | January 26th 2021

[DTC POD Ep. 71] – Building a more sustainable DTC brand by understanding linear commerce

Blog | January 16th 2021

How to Become an Instagram Influencer and Get Paid

Blog | January 15th 2021

Influencer Marketing ROI

Blog | January 14th 2021

Introducing The King Of User Generated Content: User-Generated Video (UGV)

Blog | January 14th 2021

[DTC POD Ep. 70] – How Shondra Washington helps underrepresented founders raise $100k+ on Clubhouse through live crowdfunding

Blog | January 14th 2021

How to Find the Best Influencer Marketing Platform

Blog | January 14th 2021

Write the Best Outreach Emails to Content Creators

Blog | January 13th 2021

[DTC POD Ep. 69] – Breaking down the Mr. Beast Burger launch, the future of product launches, and the creator economy

Blog | January 13th 2021

[DTC POD Ep. 68] – Growth metrics you should follow for eCommerce (with Omniconvert)

Blog | January 7th 2021

How to Find the Best Content Creators for Your Brand

Blog | January 5th 2021

[DTC POD Ep. 67] – Different types of campaigns to run with influencers and creators

Blog | January 5th 2021

[DTC POD Ep. 66] – How Apple's iOS 14 update will affect your Facebook ads

Blog | December 29th 2020

Everything You Need to Know About Earned Media

Blog | December 24th 2020

[DTC POD Ep. 65] – Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce)

Blog | December 17th 2020

[DTC POD Ep. 64] – 5 more great tips from eCommerce and DTC industry leaders (part 2)

Blog | December 17th 2020

[DTC POD Ep. 63] – Maximize the value you receive from creators and influencers (for brands)

Blog | December 10th 2020

[DTC POD Ep. 62] – Reinventing an existing product and category (with Sam Nebel, founder of Goodwipes)

Blog | December 8th 2020

[DTC POD Ep. 61] – Creating a disruptive brand and product within an existing market

Blog | December 3rd 2020

[DTC POD Ep. 60] – How to grow 5x with marketing capital and where to spend funding

Blog | November 30th 2020

[DTC POD Ep. 59] – How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers

Blog | November 30th 2020

[DTC POD Ep. 58] – Advice from a former DTC and CPG investor turned brand founder

Blog | November 24th 2020

[DTC POD Ep. 57] – Get started and start winning with influencer whitelisting and dark posting

Blog | November 19th 2020

[DTC POD Ep. 56] – The Verticale: the new DNVB and DTC marketplace that's improving the consumer discovery process

Blog | November 16th 2020

[DTC POD Ep. 55] – Breaking down one of the most complete eCommerce/DTC product pages we’ve seen

Blog | November 16th 2020

Combining UGC and Social Proof in 3 Easy Steps

Blog | November 12th 2020

[DTC POD Ep. 54] – Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand

Blog | November 10th 2020

[DTC POD Ep. 53] – BFCM tips from Nik Sharma, Privy, and other eCommerce and DTC leaders

Blog | November 9th 2020

Boost Conversion Rates With These 5 eCommerce Landing Page Tips

Blog | November 5th 2020

[DTC POD Ep. 52] – Moment founder Aisha Chottani shares how to collect better product and customer feedback

Blog | November 3rd 2020

[DTC POD Ep. 51] – 5 great tips for eCommerce and DTC brands (part 1)

Blog | October 30th 2020

6 Smarter Ways To Do eCommerce Emails and Newsletters

Blog | October 29th 2020

[DTC POD Ep. 50] – Nik Sharma on what it takes to become a $10M DTC brand

Blog | October 27th 2020

[DTC POD Ep. 49] – Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity

Blog | October 23rd 2020

[DTC POD Ep. 48] – How AVEC has built brand equity through storytelling

Blog | October 22nd 2020

[DTC POD Ep. 47] – The creator and influencer flow to drive campaign success

Blog | October 19th 2020

[DTC POD Ep. 46] – The new direct-to-consumer (DTC) playbook

Blog | October 15th 2020

Want Engagement? 3 Ways To Use Influencers As Your New Marketing Channel

Blog | October 15th 2020

[DTC POD Ep. 45] – Breaking down NOMAD GOOD's 40%+ open-rates and email marketing strategy

Blog | October 14th 2020

[DTC POD Ep. 44] – Planning for Black Friday and Cyber Monday

Blog | October 9th 2020

[DTC POD Ep. 43] – Founder Stories: Jeremy Cai, Founder & CEO of Italic (a luxury goods brand with a membership)

Blog | October 8th 2020

5 Critical Steps For A Black Friday/Cyber Monday Strategy That Won’t Leave You Out In The Cold

Blog | October 8th 2020

[DTC POD Ep. 42] – Tips for influencer campaign guidelines

Blog | October 7th 2020

[DTC POD Ep. 41] – How to pick the right creator for your influencer campaign

Blog | October 6th 2020

Getting Content With Content: 6 Proven Methods For eCommerce Content Marketing

Blog | October 2nd 2020

[DTC POD Ep. 40] – How more content can help your brand grow

Blog | October 1st 2020

[DTC POD Ep. 39] – Text message marketing best practices (with Yotpo)

Blog | September 29th 2020

[DTC POD Ep. 38] – The limitations of in-house content (and how to solve for them)

Blog | September 25th 2020

[DTC POD Ep. 37] – The gig economy and the future of work (with Farhaj Mayan, CEO of Kanna)

Blog | September 23rd 2020

“Ugh, Not Again:” 5 Proven Ways To Overcome Ad Fatigue

Blog | September 17th 2020

[DTC POD Ep. 36] – Optimizing Google Tag Manager for eCommerce brands

Blog | September 16th 2020

7 Facebook Ad Creative Strategies To Boost ROAS

Blog | September 10th 2020

[DTC POD Ep. 35] – Founder Stories: Joe Christensen, Founder & CEO of MCTco.

Blog | September 9th 2020

[DTC POD Ep. 34] – How to sell better on Amazon

Blog | September 9th 2020

5 Sneaky Tricks To Sleigh Influencer Marketing For The Holidays

Blog | August 28th 2020

What Is CPA Marketing And How Do I Do It Right?

Blog | August 26th 2020

[DTC POD Ep. 33] – Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch

Blog | August 24th 2020

Bringing Brand Marketing Back: What It Is, And How To Use It Today

Blog | August 21st 2020

[DTC POD Ep. 32] – eCommerce Funding and Growth Strategy

Blog | August 14th 2020

The Pros And Cons Of These 4 Influencer Marketing Services

Blog | August 13th 2020

[DTC POD Ep. 31] – Founder Stories: Careste, American Luxury On-Demand Fashion

Blog | August 7th 2020

How To Contact Instagram Influencers In 7 Steps

Podcast | August 5th 2020

Founder Stories: Emmett Shine, Pattern Brands

Podcast | July 29th 2020

Founder Stories: Salim Najjar, SOUND

Blog | July 23rd 2020

Everything You Need to Know About Instagram Presets

Podcast | July 22nd 2020

Facebook Ads Optimization Scale

Podcast | July 15th 2020

How to Use User-Generated Content

Podcast | July 8th 2020

Influencer Affiliate Marketing

Podcast | July 2nd 2020

Run Paid Social Better

Blog | July 1st 2020

Social Commerce Examples

Podcast | June 25th 2020

How to Grow as a Creator

Blog | June 24th 2020

YouTube Shoppable Ads

Blog | June 24th 2020

8 Go-To Content Creation Companies

Podcast | June 18th 2020

Influencer Monetization and Content Rights

Blog | June 17th 2020

6 Tips for DTC Brands to Build Brand Awareness

Podcast | June 10th 2020

How to Get More Content

Blog | June 10th 2020

How to Build Brand Loyalty Through Content Creators

Guide | June 9th 2020

Trend & Yotpo Setup Guide

Announcement | June 9th 2020

Trend Yotpo Integration

Blog | June 3rd 2020

The Complete Guide to Influencer Networks

Podcast | May 28th 2020

A Look Inside eCommerce in China

Podcast | May 27th 2020

Facebook Shops and Its eCommerce Impact

Blog | May 27th 2020

Influencer Marketing Platforms vs. Marketing Agencies

Blog | May 22nd 2020

What You Need to Know About Facebook Shops

Podcast | May 22nd 2020

Grow Your Brand Without Facebook Ads

Podcast | May 20th 2020

How To Create Landing Pages That Convert

Blog | May 20th 2020

Create and Use Branded Content to Increase Sales

Tool | May 14th 2020

ROAS Calculator and Facebook Ad Analysis

Podcast | May 13th 2020

How to Make Your First eCommerce Sale

Blog | May 13th 2020

Influencer Relationship Management Tips

Podcast | May 7th 2020

How To Build Strong Relationships with Content Creators

Blog | May 6th 2020

Mizzen and Main DTC Marketing Strategy

Podcast | May 1st 2020

What Coronavirus Means for Influencer Marketing

Blog | April 30th 2020

Micro-Influencer Tips for Direct-to-Consumer Brands

Podcast | April 22nd 2020

Influencer Marketing Platform Guide

Blog | April 21st 2020

3 Steps to Scale Instagram Promotions

Podcast | April 17th 2020

Influencer Marketing Campaigns That Work

Blog | April 15th 2020

Why You Should Steer Clear of Influencer Databases

Podcast | April 9th 2020

How To Produce High-Quality Content on A Budget

Podcast | April 6th 2020

eCommerce Strategies

Blog | April 4th 2020

Content Creators vs. Influencers

Blog | March 23rd 2020

6 Ideas for Instagram Posts

Podcast | March 23rd 2020

Instagram Post Ideas

Podcast | March 22nd 2020

How Is Coronavirus Impacting eCommerce Retail?

Podcast | March 19th 2020

DTC Podcast - Influencer Marketing Expectations

Blog | March 13th 2020

UGC Marketing and Brand Examples

Podcast | March 12th 2020

DTC Podcast - Influencer Marketing: Does It Work?

Blog | March 9th 2020

eCommerce Marketing Strategies That Aren't PPC

Podcast | March 6th 2020

Top Shopify Tips for Improving Your Store

Blog | February 29th 2020

Influencer Marketing Case Studies

Podcast | February 27th 2020

DTC Podcast - User-Generated Content

Blog | February 21st 2020

Most Successful Shopify Stores

Podcast | February 20th 2020

How Zillion Beers and Mike Bloomberg Went Viral Through Influence

Blog | February 15th 2020

Micro-Influencers Are the Key to Influencer Marketing

Podcast | February 12th 2020

Casper Mattress IPO Story

Podcast | February 6th 2020

Why Key Opinion Leaders Are Popular in China

Podcast | January 29th 2020

How Relatable Content Creators Can Elevate Your Brand

Blog | January 9th 2020

Macro-Influencer and Micro-Influencer Campaigns

Blog | December 18th 2019

User-Generated Content & Influencer-Generated Content

Blog | December 11th 2019

DTC Brands Use Content to Build Audiences

Blog | December 6th 2019

Key Opinion Leaders and Influencer Marketing

Blog | December 4th 2019

Influencer Networks and Instagram Hiding Likes

Blog | November 25th 2019

User-Generated Content & Instagram Hiding Likes

Blog | November 16th 2019

How Instagram Removing Likes Impacts Influencer Marketing

Blog | August 27th 2019

Trend.io vs. AspireIQ

Blog | July 25th 2019

Who Are Lifestyle Influencers?

Blog | July 18th 2019

DIFF Eyewear Marketing Strategy

Blog | July 18th 2019

Hiring Relatable Influencers For Your Marketing Campaigns

Blog | June 18th 2019

Instagram Sponsorship Strategy

Blog | May 17th 2019

Fashion Influencer Marketing

Blog | April 27th 2019

Direct-to-Consumer Marketing for Packaged Goods

Blog | April 27th 2019

User Generated Content Guide

Blog | April 27th 2019

The Best Fashion YouTubers

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