- “If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD
- “If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPOD
We Speak About:
- [01:03] Kettle & Fire’s educational email
- [03:39] Snow’s before and after SMS strategy
Try this email from Kettle & Fire and this SMS image strategy from Snow
In today’s episode of fantastic emails and texts, we’re looking at content from Kettle & Fire and Snow
Snow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops bone broth made with bones from organically raised chickens or cattle
Kettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your life
Stay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy from Snow
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Mentioned Links:
See Kettle & Fire’s educational email: https://twitter.com/debgotwired/status/1431998137225203719
Where to find Snow’s SMS from the episode: https://fantastictexts.com/
DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy
