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DTC Podcast - Influencer Marketing: Does It Work?

Podcast | Trend | March 12th 2020

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What’s the ROI of influencer marketing? We have the answer for you.

In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does.

Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year.

89% of marketers say they receive comparable or better ROI when using influencer marketing while the average return on influencer campaigns is more than $5 for every $1 spent.

Instagram has become the biggest channel for influencer marketing with Instagram influencers benefiting and turning their posts into a highly lucrative business.

We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI.

For more on this topic, check out our blog post:  https://trend.io/blog/influencer-marketing-case-studies/

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