When you’re a consumer packaged goods company, it can be difficult to produce high-quality content.
Sourcing and vetting photographers, deciding how to frame the product, and setting up the actual shoot can be a real-time drain.
And it’s expensive.
That’s why Health-Ade Kombucha turned to Trend.
They needed a constant flow of content that they could use repurpose across all of their channels. That’s where our vetted, curated micro-influencer network came in.
“Health-Ade now has a fresh stack of brand-specific creative that they can use on their website, email campaigns, social accounts, and paid ads.”
Software designed to save you time and money
Without Trend, Health-Ade would have to dig much deeper into their pockets to achieve the same results. Let’s take a look at the other options available to Health-Ade and their pros, cons, and costs.
In-house influencer marketing
Content Studio
Agency
Influencer Database
What would it cost to generate this number of impressions with Trend?
214 Influencers
$100/influencer
Total Cost
$17,120 (20% discount for 80 or more credits)
About Our Campaign with Health-Ade
Content, and kombucha, on tap
For Health-Ade, getting content was the goal. We fired off a campaign on our platform ASAP.
And, as expected, our influencers were hooked.
Trend’s influencer platform is different than your run-of-the-mill influencer databases. Instead of waiting on influencers to get back to you, influencers come to you.
When you start a Trend campaign, the applications start rolling in because our network is so engaged. That means more content, faster.
Persistence leads to purchase
When you work with micro-influencers you’re more likely to have someone see an ad than that one time you work with a large influencer.
Not to mention it’s cheaper.
People tend to purchase when they see a product often, yet most brands fail to show their products frequently enough to make a real impact.
Our network allowed Health-Ade Kombucha to keep the content coming until the FOMO kicked in, leading to purchase.
More About Our Approach
Trend helps you reach your goals by getting as many people as possible talking about and recommending your products or brand.
All of our influencers have loyal audiences. This is the key to making the message feel a part of the conversation instead of a part of an advertisement.
Rather than working with one mass-reach influencer at a time, Trend found an efficiency in working with micro-influencers at a higher volume.
These rising stars create incredible content and have genuine audiences. This approach allows us to reach unique groups of people rather than the same audience over and over.
